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Contents

3. Jobs in the New Economy and the National Occupational Classification

Occupational Classifications

Occupational Forecasting

Career Paths and Occupational Mobility

A Career Path in Public Relations
Intra- and Inter- Occupational Mobility
Career Paths in Tourism

Where to Find More




Career Paths and Occupational Mobility

If a curious person took the time to question people about their careers, he or she might hear a story like this one: "Yes, I very much enjoy my position as a journalist writing for several newspaper chains. I used to be a high school English teacher," or, " my career as a small business consultant grew from my love of training employees in my chain of donut shops. Before that I was a police officer."

Moving from one occupation to another is called occupational mobility. There can be several routes within a certain family of occupations or a move can be made outside the group as in the police officer to the retail store operator. Occupational mobility can be complex. The mobility patterns across and among different jobs or occupations describe a giant lattice of interrelated movements rather than single, isolated, and clear-cut tracks (Herr, undated, p. 3).

Counsellors will want their clients to be aware of the possibilities for mobility growing out of any occupational choice. Clients therefore need to be guided to research more than the type of program to study. They also need to be guided to find out from libraries, associations and interviews with people who work in the field what family of jobs may be open to them. For instance, a person who is interested in a public relations program should know about the diversity of job titles and the variety of organizations where the positions may be found.

A Career Path in Public Relations

Position 1: new worker may enter the labour force in public relations as a community relations officer in a public utilities company.

Position 2: The individual may then move on to become a public affairs officer in a government department, where knowledge of and experience in relations with community members would be valuable when forming strategy for government action.

Position 3: From here, a possible move could be to communications co-ordinator in an association because of a well-developed knowledge of dealing with the public which is crucial to the success of an association. Experience with the government would be an asset because of knowledge of lobbying and legislation which could affect the association.

What are the transferable skills that allowed mobility within this unit group of occupations: excellent communication skills, problem solving and critical thinking ability, computer literacy and a demonstrated ability to plan, implement and evaluate.

Examples of Variety of Titles for Public Relations Employees
Titles Organization
Public Affairs Director Schools Government
Customer Liaison Commercial Company Community Service Organization
Information Officer Government
Association
Development Officer Hospital
Community Service Organization
Publicist Media
Sports and Entertainment
Communication Director Association
Community Relations Officer/ Director Association
Media
Special Events Co-ordinator Association
Production Co-ordinator Consulting Firm
Marketing Co-ordinator Business
Investor Relations Corporation
Member Relations Union
Association
Internal Communications Co-ordinator Government
Corporation
Media Relations Officer Government
Corporation
Promotion Director Sports Club
Shopping Mall
Media
Public Relations Consultant Consulting Firm
Director Exhibits and Displays Government
Corporation
Government Affairs Officer Business
Industry Relations Co-ordinator Business
SOURCE: Courtesy of Claudine Wilson, Co-ordinator, Public Relations Program, Algonquin College.
 
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Making Career Sense of Labour Market Information

 

March 3, 1998