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Contents

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Career Paths
and Occupational Mobility If a curious person
took the time to question people about their careers, he
or she might hear a story like this one: "Yes, I
very much enjoy my position as a journalist writing for
several newspaper chains. I used to be a high school
English teacher," or, " my career as a small
business consultant grew from my love of training
employees in my chain of donut shops. Before that I was a
police officer."
Moving from one occupation to another is called
occupational mobility. There can be several routes within
a certain family of occupations or a move can be made
outside the group as in the police officer to the retail
store operator. Occupational mobility can be complex. The
mobility patterns across and among different jobs or
occupations describe a giant lattice of interrelated
movements rather than single, isolated, and clear-cut
tracks (Herr, undated, p. 3).
Counsellors will want their clients to be aware of the
possibilities for mobility growing out of any
occupational choice. Clients therefore need to be guided
to research more than the type of program to study. They
also need to be guided to find out from libraries,
associations and interviews with people who work in the
field what family of jobs may be open to them. For
instance, a person who is interested in a public
relations program should know about the diversity of job
titles and the variety of organizations where the
positions may be found.
| A Career Path in Public Relations Position
1: new worker may enter the labour force in
public relations as a community relations officer
in a public utilities company.
Position 2: The individual may then move on to
become a public affairs officer in a government
department, where knowledge of and experience in
relations with community members would be
valuable when forming strategy for government
action.
Position 3: From here, a possible move could
be to communications co-ordinator in an
association because of a well-developed knowledge
of dealing with the public which is crucial to
the success of an association. Experience with
the government would be an asset because of
knowledge of lobbying and legislation which could
affect the association.
What are the transferable skills that allowed
mobility within this unit group of occupations:
excellent communication skills, problem solving
and critical thinking ability, computer literacy
and a demonstrated ability to plan, implement and
evaluate.
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| Examples of
Variety of Titles for Public Relations
Employees |
| Titles |
Organization |
| Public Affairs Director |
Schools Government |
| Customer Liaison |
Commercial Company Community
Service Organization |
| Information Officer |
Government
Association |
| Development Officer |
Hospital
Community Service Organization |
| Publicist |
Media
Sports and Entertainment |
| Communication Director |
Association |
| Community Relations Officer/
Director |
Association
Media |
| Special Events Co-ordinator |
Association |
| Production Co-ordinator |
Consulting Firm |
| Marketing Co-ordinator |
Business |
| Investor Relations |
Corporation |
| Member Relations |
Union
Association |
| Internal Communications
Co-ordinator |
Government
Corporation |
| Media Relations Officer |
Government
Corporation |
| Promotion Director |
Sports Club
Shopping Mall
Media |
| Public Relations Consultant |
Consulting Firm |
| Director Exhibits and
Displays |
Government
Corporation |
| Government Affairs Officer |
Business |
| Industry Relations
Co-ordinator |
Business |
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| SOURCE:
Courtesy of Claudine Wilson,
Co-ordinator, Public Relations Program,
Algonquin College. |
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